HubSpot is a widely recognized CRM (Customer Relationship Management) platform that offers a comprehensive suite of tools for marketing, sales, and customer service. It helps businesses attract visitors, convert leads, and close and delight customers. HubSpot’s features include marketing automation, sales force automation, customer service ticketing, and content management. Its popularity stems from its user-friendly interface, extensive integration capabilities, and a robust free version, making it accessible to businesses of all sizes. The platform also provides valuable analytics and reporting to help businesses track their performance and optimize their strategies.