Yupi candy has recently experienced a surge in popularity on TikTok, driven by creative challenges and engaging content. Users are creating videos showcasing Yupi candies in unique ways, from ASMR eating experiences to elaborate creations using the gummies. This viral trend has significantly boosted Yupi's brand visibility and appeal, particularly among younger audiences. The hashtag #Yupi has garnered millions of views, demonstrating the impact of TikTok on consumer trends.