A window display is a visually appealing arrangement of merchandise and props in a store's window, designed to attract the attention of passersby and entice them to enter the store. Its primary purpose is to showcase products, create a brand image, and ultimately drive sales. Effective window displays utilize elements like color, lighting, and storytelling to capture the viewer's imagination and communicate the store's message. They serve as a crucial marketing tool, particularly for brick-and-mortar retailers.